What is SmartCityX

SmartCityX is a global open innovation program in which large corporations representing various industries and startups from around the world collaborate to co-create high-value services and applications from the perspective of consumers, not just from the standpoint of industry and technology. This is a global open innovation program.


We will accelerate the study of business co-creation between large corporations and between large corporations and domestic and overseas startups, and promote DX from the consumer's perspective, which will be the driving force behind "Society 5.0 x New Normal. We aim to create a society in which people can make choices that meet their individual needs and realize a variety of happiness.

With a common vision of co-developing the "city of the future," SmartCityX takes a diverse, people-centric approach in identifying next-generation technologies that can enrich lives and create more equitable and inclusive communities.

SmartCityX places an emphasis on six core verticals:


1) Consumer Products & Service

2) Mobility

3) Smart Building

4) Energy, Resource & Sustainability

5) Connectivity & Infrastructure

6) Social Innovation


These pillars unite corporate and consumer interests and embody the hope we all share for making cities more livable, resilient and sustainable.




We received applications from a variety of fields from 351 startups from 39 countries and regions. 95 startups from 20 countries around the world were selected as "participants" to participate in the business development program.

Program Schedule



Advisory Board

Baron Davis

Baron Davis Enterprises


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Leadership Circle

Our Leadership Circle, which will continue to grow throughout the program, is a diverse group of industry stakeholders that are deeply immersed in smart city technology, and includes individuals from global corporations, municipalities, the venture capital community, innovation hubs, academia and researchers. We leverage their expertise to build and support our overall community.

John Rossant


NewCities Foundation

CEO | Founder and Chairman

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Brano Perkovich

San Francisco 49ers

Chief Investment Officer

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Edwin Olson


Venture Investor

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Jordan Sun

City of San Jose

Chief Innovation Officer

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Penny Lee


Principal at Invariant, Angel Investor

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Sue Stash

Pandemic Impact Fund

General Partner

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Tak Nagumo

Mitsubishi UFJ Research & Consulting Co., Ltd

Smart City Institution Japan

Senior Managing Executive Officer | Executive Director

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Anna Sandquist

Best Buy

Merchant Director, Connected Home and Connected Car

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Edgar Chiu

SparkLabs Taipei

Managing Partner

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Heather Werner

City of San Diego

Deputy Director, Sustainability

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Noboru Koshizuka

The University of Tokyo

Professor, Interfaculty Initiative in Information Studies

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Peter Popovics



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Tak Umezawa

CIC Japan | A.T. Kearney

Chairman | Chairman

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About Scrum Ventures

Based in Silicon Valley and Tokyo with satellite offices in Minneapolis, Seattle, and New York, Scrum Ventures invests in early-stage startups that are changing the world with new technologies and services. Scrum Studio supports open innovation by creating global communities with startups of all stages, mentors & advisors, and leading corporations interested in collaborating on new businesses.


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